Gürok Group has launched its digital ad campaign, “It’s The Gürok Way” showcasing its brands LAV, GCA, AVOYA, Ali Bey Hotels & Resorts, JOALI Maldives, JOALI BEING, and BIJAL. Through this campaign, the company produced films featuring the various brands operating under its umbrella, highlighting its strong positioning across different sectors and the value it adds to each with the motto “Think Unlimited, Act Brave, Do Good.”

Operating in sectors ranging from glassware and glass packaging to tiles, tourism, construction, and fast-moving consumer goods, Gürok Group released short campaign films for each of its brands. Through these films, prepared as part of the “It’s The Gürok Way” digital campaign, the Group emphasizes the innovations it brings to each industry, demonstrating its vision and contributions to the sector.

A Visionary Presence Across All Sectors

The campaign films showcase Gürok Group's innovative vision with each brand: JOALI Maldives, which offers the perfect fusion of nature, art, and luxury; JOALI BEING, blending nature and wellness; BIJAL, providing personalized luxury at the Mediterranean’s first villa hotel; Ali Bey Hotels & Resorts, known for its unique surroundings and family-friendly concept; AVOYA, Turkey’s mineral water with the highest mineral and magnesium content; GCA, representing safety, innovation, and quality in glass packaging; and LAV, bringing joy to every moment of life. These films underscore the Group’s commitment to innovation.

You can access all the campaign films through the link provided as part of the digital ad campaign:

https://www.youtube.com/watch?v=QUzcuTdKb7c&list=PLaiv3rlEaq5GHaUTRxq5B2Ku5leEFhKkD