Our brand AVOYA has launched a new commercial film series for AVOYA Blend, Turkey’s first fruity mineral sparkling drink made with real fruit juice and botanical extracts. Offering a refreshing experience with the benefits of revitalizing, renewing, and rejuvenating minerals, AVOYA Blend highlights how it can accompany every moment of the day allowing consumers to easily refresh themselves throughout their daily routines.

The campaign slogan “There’s Something New in You!” remains at the heart of AVOYA’s communication tone. In this new campaign, the slogan is reinterpreted through moments of freshness woven into everyday life. Set in four different environments home, office, beach, and café the films depict how AVOYA Blend brings both mental and physical renewal to every part of life. In each film, characters transition from the dull and tiring moments of daily life into a fruit-filled world after drinking AVOYA Blend. They return to their current moment feeling refreshed and more energized, thanks to the real fruit juice and rich minerals in AVOYA Blend.

As a first in Turkey, AVOYA Blend contains real fruit juice and botanical extracts, with the campaign films featuring the following flavors: Grapefruit & Garden Mint, Hibiscus & Apple, Sour Cherry & Jasmine, Fig & Lavender, and Lime & Ginger. Free from preservatives, artificial sweeteners, and colorants, AVOYA Blend delivers the message:
“A drink full of fruit and rich minerals from the source there’s something new in you with AVOYA Blend!”

With renewal as the core emotion of the creative process, the AVOYA brand emphasizes in its films how consumers can find moments of refreshment for their body, mind, and spirit, reconnecting with themselves in the little moments of life. The campaign offers a visually strong and fluid narrative with dynamic editing, vibrant color use, and energetic pacing.

LİNK: https://www.youtube.com/playlist?list=PLmgxnnCrvortmjIddH9k2wqifiG2Ni2Xl

CREDITS:

• Brand: AVOYA
• Advertiser Representatives: Derya Karakoç Ok, Eda Güral, Andaç Ertekin
• Agency: aRthuR Istanbul
• Directors: Can & Eymen
• Producers: Gizem Başaran, Cansın Övün, Sıla Sütcü
• Director of Photography: Serkan Güler
• Art Director: Cansu Türkeli
• Voice-over Artist: Alper Develioğlu
• Music: Jin Collective

Post Production: Tonic Effects