The business transformation program of Gürok Group companies, titled "Transformation for the Future" and with the slogan "Respect the Past, Build the Future," began with the GCA and LAV brands. Initiated in June 2023 with the support of the Board of Directors and led by Gürok Group CTO Kurtuluş Yavuz, the program aims to enhance global success, improve customer experience, differentiate clearly from global competitors, and create more value-added businesses.

GCA's business transformation program, launched with the slogan "GCA for the Future," will focus on Commercial Operations processes, enabling the redesign and digitalization of these processes. This transformation will switch GCA to a new business model, enabling rapid adaptation to modern world and technological developments, increasing efficiency, and accelerating growth.

LAV's business transformation, announced with the slogan "Momentum," will focus on commercial processes. This transformation will adopt a new business model and understanding in commercial operations, leading to changes in business processes, digital solutions, and the organizational and governance structure. This transformation will enhance business speed and value added to all stakeholders.