Gürok ArtCraft was founded in 1994 as a part of the Gürok Group and since then has played an important role in the development of the industry, breaking the monopolistic nature of the Turkish glassware industry. In 2014, the company underwent a corporate rebranding to transform itself into a global player, deciding to continue its journey with the LAV brand.
Developed with the innovative perspective of the Gürok Group, whose origins dates back to 1948, LAV has brought to the table glassware industry the capability of its parent company together with the experience of the ArtCraft brand. Its creative and dynamic style benefits from technology at every stage from production to marketing, in line with the company vision.
LAV has been designed as an entirely new brand in all aspects, including its logo and packaging, and provides stylish accessories that are the favorites of customers, particularly women. LAV takes its name from the molten glass, which is produced by heating silica, the main component of glass, by fire, the primary method used for shaping glass. LAV also symbolizes the indispensable place of fire and glass in human life.
Its facilities located in Kütahya, LAV is the world’s sixth largest glassware manufacturer, supplying 2 million items every day. Its two production facilities occupy a total area of 300,000 square meters and employ 2,000 people. In total, 3,500 different products are made and exported to 130 countries, including Brazil, China and the Philippines, around the globe, primarily to France and Spain.
Gürok Technopark, launched in 2001, continuously explores new glass production technologies. Beside glassware, it designs and manufactures glassware machines. The technology park has developed and manufactures all the mechanical, electric, and electronic parts for all its glass-shaping machines, which were commissioned in 2003 and are connected to the second furnace. yerine “Besides glassware products, it undertakes the design and manufacturing of glassware machinery. The technology park has developed and manufactured all the mechanical, electrical, and electronical parts of all its glass-forming machinery connected to the second furnace, commissioned in 2003.”